Good As Gold is a boutique fashion retailer with an international audience based in Wellington, New Zealand. Since opening their doors in 2004, they have developed a hub for the creative community that surrounds them through parties, exhibitions and collaborations to give back to the local culture and to thrive within it.

Taking inspiration from this the goal was to rebrand Good As Gold as well as develop a state of the art e-commerce website that would grow business locally and globally, further solidifying it as a key boutqiue streetwear retailer.

Themes such as happiness, friendship and loyalty were played on while also developing a polished and aspirational brand. Other aspects were worked on such as SEO, digital advertising and backend CRM integrations.
Development: General Studios
Branding: Roydon Misseldine

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Zayyar Win Thein
Digital Consultant

+64 276 611 232